A well-run centre reaches 60–80 children by year two. We'll share detailed unit economics for your city on the first call.
Run your numbers
Illustrative unit economicsSteady state assumes ~80% of capacity from month 18, at your city's average fee mix. Real numbers vary by micro-market — the first call gets you the detailed model.
A standard metro centre, month 24
3,000 sq ft, leased · 70 children · illustrative, not a promise
Rule of thumb: we run the system, you run the centre. Nobody franchises the hugs — that part is all your team.
"My daughter went to Growing Steps Kothrud. When we moved to Nashik, there wasn't one — so I opened it. Two years in, 74 children and we broke even in month 19, right on the plan they showed me."
Shraddha DeshmukhFranchise partner · Nashik, since 2024
"I ran a coaching institute before. The difference here is the playbook — training, audits, the app, even what to say at a parent visit. You're never figuring it out alone."
Rakesh NairFranchise partner · Kochi, 2 centres
Partner questions, answered straight
What exactly does the 10% royalty cover?
Curriculum refreshes, teacher training seats, the parent app, brand marketing, quarterly audits and your success manager. No separate technology or marketing fees on top.
Is my territory protected?
Yes — a 2 km exclusivity radius in metros, 4 km in tier-2 cities, written into the agreement. We map micro-markets before signing so two partners never fight for the same lane.
I have no education background. Is that a problem?
Most partners don't — they bring operations discipline and local roots; our academy and playbook bring the pedagogy. What we screen hard for is who you are around children.
What if I want out?
Exit anytime after year two: sell to a buyer we approve, sell back to us at book value, or wind down at term end. The 8% who don't renew mostly relocate — we help them sell.
Who hires and pays the staff?
You employ the team on our salary bands; we co-interview, train every hire at the academy, and certify them before they meet a child. Payroll runs through your entity.
How soon can I open?
About 90 days from signing if a site is ready — site hunt adds 1–2 months. April and June openings fill fastest; we plan launch dates around admission season.
From hello to opening day
Apply
The form below takes two minutes. Our partnerships team calls within 48 hours.
Meet & visit
Unit economics for your city, a day inside a running centre, and meet the founders.
Build out
~90 days: site, fit-out, hiring and training — our setup team alongside you.
Open the doors
Launch day with the full 90-day marketing push — and your first hello circle.
Where we're opening next
Open territories
First partner in a city gets launch support on us — the full 90-day plan.
Metro micro-markets
Metros are mostly taken — a few neighbourhoods remain, waitlisted. Each partner gets a protected 2 km radius.
Opening 2027
Apply now to be first in line — site scouting starts six months ahead.
India's happiest playway school chain. 150+ centres, one promise: your child's first school will feel like a second home.